bhuramal rajmal surana (johuree)

Diamond Jewellery in Jaipur

Jaipur, the vibrant capital of Rajasthan, is not just a city steeped in history and culture but also a pivotal center for the gemstone and jewellery industry, with a special emphasis on diamond jewellery. Known globally for its exquisite craftsmanship and superior quality, Diamond Jewellery in Jaipur has carved a niche for itself, attracting aficionados and collectors from around the world. This piece delves into the historical significance, the unparalleled craftsmanship, and the criteria for selecting the finest diamond jewellery, underlining Jaipur’s esteemed position in the global jewellery market.

The Historical Significance of Jaipur in the Gemstone and jewellery Industry

Jaipur’s legacy in the gemstone and jewellery industry dates back several centuries, establishing itself as a hub for traders and artisans alike. The city’s strategic location historically enabled it to become a melting pot of cultures, techniques, and materials, including diamonds, which were traded and crafted with exceptional skill. The allure of Diamond Jewellery in Jaipur is not just a testament to its aesthetic appeal but also to its deep-rooted cultural importance in India, where jewellery is not merely an accessory but a part of the country’s heritage and traditions.

The Heritage of Diamond Jewellery in Jaipur

The historical background of diamond trading and jewellery making in Jaipur is as fascinating as the pieces produced. From the time of the Mughals to the British Raj, Jaipur has been at the forefront of diamond jewellery making, with its artisans developing and refining techniques that are unique to the city. These techniques, passed down through generations, include intricate cutting, polishing, and setting methods that enhance the natural beauty of diamonds. The evolution of diamond jewellery styles in Jaipur over the years reflects a blend of traditional and contemporary designs, making Diamond Jewellery in Jaipur a sought-after treasure for any collection.

Craftsmanship Techniques Unique to Jaipur’s Diamond Jewellers

The craftsmanship of Jaipur’s diamond jewellers is unparalleled. Artisans in Jaipur have mastered the art of working with diamonds, creating pieces that are as durable as they are beautiful. This includes the art of Kundan setting, a traditional Rajasthani technique where gold foil is used to set stones in jewellery, adding to the allure of the finished piece. The skill and dedication of Jaipur’s artisans ensure that each piece of diamond jewellery is a masterpiece of design and execution.

Criteria for Choosing the Best Diamond Jewellery

When selecting Diamond Jewellery in Jaipur, several key factors must be considered to ensure the acquisition of a piece that meets the highest standards of quality and craftsmanship. These factors include:

Quality of Diamonds: 

Understanding the grading of diamonds based on cut, color, clarity, and carat is essential. Jaipur’s jewellers are known for their meticulous selection of diamonds, ensuring that each piece reflects brilliance and beauty.


The unparalleled craftsmanship of Jaipur’s artisans, with their traditional techniques and attention to detail, makes the jewellery not just an item of luxury but a piece of art.

Design Innovation: 

Jaipur is renowned for its innovative designs that blend traditional motifs with contemporary aesthetics, ensuring that each piece is unique and timeless.


Opting for certified diamond jewellery guarantees the authenticity and quality of the piece, providing assurance to the buyer.

Customer Service: 

Exceptional customer service, including after-sales support, customization options, and transparency, is pivotal in choosing the right jeweler in Jaipur.

Importance of Diamond Grading

Understanding diamond grading is crucial when selecting diamond jewellery. The cut of the diamond affects its brilliance, the color can range from colorless to yellowish, with colorless being the most sought after, clarity refers to the absence of imperfections, and carat measures the weight of the diamond. Knowledge of these factors allows buyers to make informed decisions, ensuring the selection of high-quality Diamond Jewellery in Jaipur.

Leading Diamond Jeweller in Jaipur

Bhuramal Rajmal Surana Johuree Jewellers since 1735

Bhuramal Rajmal Surana Johuree Jewellers, a leading name in the realm of diamond jewellery in Jaipur, is dedicated to achieving perfection in design by seamlessly blending tradition with timeless allure.The enduring legacy of the late Padmashri Prakash Chand Ji Surana, distinguished by his meticulous craftsmanship, is now carried forward by Mr. Chandra Surana, the 7th generation custodian, ensuring the preservation of tradition with unwavering dedication. Nestled in the heart of Jaipur, Surana Jewellers safeguards and nurtures the age-old art of diamond jewellery making. The Surana family, deeply rooted in this craft, actively champions the cause of tradition, extending unwavering support to artisans. Their dedication has been recognized with national awards, merits, and state honors, affirming their commitment to preserving and promoting this art form.

Amidst this cultural tapestry, Surana Jewellers emerges as a guiding light for diamond jewellery enthusiasts. Each diamond jewellery set is a testament to the brand’s commitment to excellence, meticulously crafted by highly skilled artisans. Whether it’s exquisite diamond wedding jewellery or a personalized bespoke piece, the House Of Suranas consistently upholds its promise of delivering quality, heritage, and cultural resonance. Whether you’re preparing for a grand gala or an extravagant reception, its diamond sets serve as the epitome of the perfect finishing touch, ensuring you radiate elegance and stand out in any crowd. 

At Surana Jewellers, they firmly believe that every diamond jewellery set offers a story of sophistication, timeless beauty, and sheer elegance. Hailing from the heart of Jaipur, their breathtaking designs promise to add a sparkling touch to every occasion, making Surana Jewellers the go-to destination for those seeking the perfect blend of tradition and contemporary finesse.

For those in search of more than just jewellery, Surana Jewellers extends an invitation to embark on a journey through India’s artistic legacy. Here, tradition and craftsmanship seamlessly intertwine in every radiant diamond jewellery creation, offering a unique and enchanting experience for connoisseurs of fine jewellery. As the leading diamond jeweler in Jaipur, Surana Jewellers continues to shine brightly, symbolizing the pinnacle of elegance and artistry. Surana Jewellers, in addition to their presence in Jaipur,  also extend their reach to Kolkata and Bangalore with their distinguished stores, showcasing their exquisite craftsmanship and timeless designs.


Verifying the Authenticity and Quality of Diamonds

When purchasing Diamond Jewellery in Jaipur, verifying the authenticity and quality of the diamonds is paramount. Here are some key factors to consider:


Always ask for a certification from a reputable gemological laboratory, such as the GIA (Gemological Institute of America) or IGI (International Gemological Institute). These certifications provide an unbiased analysis of the diamond’s characteristics, including its cut, color, clarity, and carat weight.

The 4Cs: 

Familiarize yourself with the 4Cs of diamond quality. The Cut affects the diamond’s brilliance, the Color should be as colorless as possible, Clarity refers to the absence of inclusions, and Carat weight measures its size. Understanding these factors will help you assess the quality of the diamond.

Inspection Tools: 

Use a jeweler’s loupe or a microscope to inspect the diamond for any imperfections or inclusions. A reputable jeweler will be happy to assist you with this.

Selecting the Right Jeweler and Understanding the Value of Certification

Choosing the right jeweler is crucial when shopping for Diamond Jewellery in Jaipur. Here are some tips to help you make the right choice:


Look for jewellers with a good reputation and reviews from previous customers. A jeweler with a long-standing presence in the market is usually a good sign of reliability and quality.


Ensure that the jeweler provides certified diamonds. This not only assures the quality of the diamond but also adds to its resale value.


A trustworthy jeweler will be transparent about the origins of their diamonds and the ethical considerations involved in their sourcing.

Negotiating Prices and Understanding the Resale Value

The art of negotiation is part of the shopping experience in Jaipur. Here are some pointers:


Before negotiating, research the current market prices for diamonds of similar quality and size. This will give you a baseline for negotiation.

Resale Value: 

Inquire about the resale value of the diamond jewellery. While diamonds do hold value, understanding the jeweler’s buy-back policy can provide insight into the piece’s long-term value.

Must-Visit Diamond Jewellery Markets in Jaipur

Jaipur is home to several markets and boutiques known for their diamond jewellery. Here’s an overview:

Johari Bazaar: 

A must-visit for anyone interested in Diamond Jewellery in Jaipur, known for its wide range of jewellery shops offering both traditional and modern designs.

MI Road: 

Home to several high-end boutiques, MI Road offers a curated selection of diamond jewellery, from engagement rings to statement pieces.

Bapu Bazaar and Nehru Bazaar: 

While known for their textiles, these markets also house hidden gems where you can find unique diamond jewellery at competitive prices.

Special Mentions

Local Artisans: 

Jaipur’s local artisans often sell their creations directly, offering unique pieces that you won’t find elsewhere. Exploring these options can lead to discovering one-of-a-kind diamond jewellery.

Wholesale Markets: 

For those looking to buy in bulk, the wholesale markets in Jaipur offer competitive prices, though it’s important to ensure the quality and certification of the diamonds.


Jaipur stands as a premier destination for Diamond Jewellery shopping, offering an unparalleled selection that caters to both traditional and contemporary tastes. The city’s rich history in jewellery making, combined with the expertise of its artisans, ensures that each piece of diamond jewellery not only embodies beauty and elegance but also carries a piece of Jaipur’s heritage. As you explore the vibrant markets and boutiques, armed with the knowledge from this guide, you’re set to make informed choices that will lead to cherished acquisitions. Whether you’re seeking a timeless heirloom or a modern masterpiece, the Diamond Jewellery in Jaipur promises something special for every discerning buyer. Remember to explore, negotiate, and enjoy the process of discovering the exquisite craftsmanship that this historic city has to offer.