bhuramal rajmal surana (johuree)

Famous Jewellers in Jaipur

Nestled in the heart of Rajasthan, Jaipur, the Pink City, is a treasure trove of history, culture, and unparalleled craftsmanship. This vibrant city, renowned for its majestic palaces and forts, is also the epicenter of the jewellery industry, making it a haven for aficionados and collectors worldwide. The journey through Jaipur’s jewellery landscape is not just an exploration of exquisite designs but a dive into a rich cultural heritage that has been meticulously crafted over centuries. Famous Jewellers in Jaipur have played a pivotal role in keeping this legacy alive, combining ancient techniques with contemporary designs to create pieces that are both timeless and unique.

Jaipur’s Historical Significance in the Jewellery Industry

The roots of Jaipur’s association with jewellery craftsmanship stretch back to the city’s founding in 1727 by Maharaja Sawai Jai Singh II. Recognizing the city’s strategic and aesthetic appeal, the Maharaja invited skilled artisans and craftsmen from across India and beyond to make Jaipur their home. This influx of talent laid the foundation for what would become a thriving industry. The city’s jewellers, over the years, have mastered the art of working with precious and semi-precious stones, making Jaipur synonymous with high-quality and intricately designed jewellery. The Famous Jewellers in Jaipur are custodians of this age-old tradition, ensuring that the legacy of craftsmanship and excellence continues to thrive in the modern era.

The Cultural Heritage of Jaipur Through Its Jewellers

Jaipur’s jewellery is much more than mere adornment; it is a reflection of the city’s rich cultural tapestry. Each piece tells a story, embodying the spirit and history of Jaipur. From the grandeur of royal collections to the vibrancy of street markets, jewellery is an integral part of the city’s lifestyle and heritage. Famous Jewellers in Jaipur are not just merchants; they are cultural ambassadors, showcasing the beauty and diversity of Rajasthani craftsmanship to the world. Their work is a celebration of the city’s history, with each design drawing inspiration from Jaipur’s architectural marvels, festivals, and traditional attire.

Unparalleled Craftsmanship and Design

What sets Jaipur’s jewellery apart is the unparalleled craftsmanship and attention to detail evident in every piece. The city’s artisans are renowned for their skill in Jadau, Polki, and diamond jewellery, techniques that have been passed down through generations. Jadau jewellery, in particular, is a testament to the artisans’ mastery, involving a complex process of embedding precious stones into gold, a technique that originated in the Mughal era and was perfected in Jaipur. The Famous Jewellers in Jaipur are synonymous with excellence in craftsmanship, their designs a harmonious blend of tradition and innovation, making each piece a work of art.

Discovering the Gems of Jaipur

Among the myriad of jewellery styles that Jaipur is famous for, Jadau, Diamond, and Polki stand out for their unique appeal. These styles have not only captivated the hearts of the locals but have also garnered international acclaim, making Jaipur a global destination for jewellery connoisseurs. The allure of Jadau jewellery lies in its intricate craftsmanship and the vibrant colors of the stones used, while Polki jewellery, made with uncut diamonds, offers a rustic yet elegant charm. Diamond jewellery from Jaipur, known for its precision cuts and design innovation, reflects the city’s ability to adapt and excel in the global jewellery market.

Bhuramal Rajmal Surana Johuree Jewellers: The Epicentre for Precious and Semi-Precious Stones

Bhuramal Rajmal Surana Johuree Jewellers stands as a beacon of heritage and tradition in the world of precious and semi-precious stones. This illustrious brand, under the House of Suranas, has established itself as the epitome of craftsmanship excellence, specializing in the historic art forms of Jadau, Kundan, Meenakari, as well as in crafting exquisite diamond and color stone jewellery. Its sterling reputation is a tribute to the late Padma Shri Prakash Chand Ji Surana, who, following in the footsteps of his father, Seth Rajmal Ji Surana, brought a new era of enthusiasm and innovation to the business, attracting patrons from various fields and enriching the legacy of Surana Jewellers.

Famous Jewellers in Jaipur like Surana have become synonymous with quality, trust, and unparalleled design, their collections a perfect blend of traditional techniques and modern aesthetics. By focusing on precious and semi-precious stones, Surana Jewellers has carved a niche for itself, attracting a clientele that values authenticity and craftsmanship. Surana Jewellers transcends the ordinary, offering not just jewellery but pieces of history and tradition, symbolizing the enduring legacy and timeless beauty of the House of Suranas. 

Famous Jewellers of Jaipur: A Closer Look

Bhuramal Rajmal Surana Johuree Jewellers:

Since the 18th century, the House of Suranas has been a beacon of artistic excellence in traditional jewellery, beginning when Maharaja Jai Singh Ji II invited them to Jaipur, initiating a heritage that has lasted nearly three centuries. Leading in the preservation of Meenakari art, Bhuramal Rajmal Surana Johuree has been at the forefront of maintaining this tradition. Under the leadership of Seth Rajmal Ji Surana and Chandra Surana, the brand expanded globally, merging heritage with modern design. Their bridal jewellery exemplifies their commitment to traditional craftsmanship, while Prashant Surana, the next generation with fresh ideas, continues to uphold and evolve the timeless art of jewellery making. The House of Suranas celebrates the fusion of heritage and innovation, maintaining its role as a custodian of tradition.

Amrapali Jewels: Fusion of traditional and modern aesthetics:

Amrapali, named after the legendary royal courtesan of ancient India, symbolizes timeless beauty and inspiration, deeply rooted in India’s heritage. This brand, founded by heritage enthusiasts Rajiv Arora & Rajesh Ajmera, reflects India’s exquisite jewellery traditions and craftsmanship. Amrapali is celebrated for its luxurious jewels that blend traditional Indian artistry with modern aesthetics. The brand not only showcases India’s rich cultural legacy through its elegant designs but also supports craftsmen, preserving the legacy of generations and promoting rare craftsmanship.

Birdhichand Ghanshyamdas: Innovators of jewellery design:

Birdhichand Ghanshyamdas, a leading Indian luxury jewellery brand, has established itself in the industry through its unique approach to color and diamond work. Under the leadership of Yash Agarwal, who boasts over a thousand patented designs, the brand is celebrated for its innovation and contemporary style, making it an ideal choice for the modern bride. With a legacy spanning over a century, Birdhichand Ghanshyamdas merges traditional Indian art and culture with modern design techniques, creating exquisite bridal pieces and luxury jewellery that reflect India’s rich heritage. The brand’s signature collections, showcase a blend of traditional craftsmanship with contemporary design, using precious gemstones to bring originality and a modern twist to each piece. From its origins in Jaipur to its expansion to New Delhi, Birdhichand Ghanshyamdas continues to be a symbol of innovation and elegance in the luxury jewellery market.

Rambhajo’s: Pioneers in the art of Kundan jewellery:

Rambhajo’s, established in 1921 in Jaipur by Shri Shri Kishan Gilara, has become one of the country’s most esteemed jewellery manufacturing houses, renowned for its devotion to Lord Ram. As a fourth-generation family business, it has expanded from wholesale manufacturing of kundanpolki to direct consumer sales, revitalizing interest in a craft once doubted for its returns. The brand, which has embraced modern technology without forsaking traditional craftsmanship, maintains an old-world charm in its designs while catering to contemporary tastes. With operations now in Mumbai and a presence in Jodhpur, Rambhajo’s balances innovation with tradition, emphasizing the timeless values of commitment, trust, morals, and devotion as the foundation of its success.

Craftsmanship and Techniques

The world of jewellery is vast and intricate, with its roots deeply embedded in tradition and history. Among the most celebrated traditions are those of Jaipur, a city renowned for its exquisite jewellery. The craftsmanship of Jaipur’s jewellers, especially those recognized as famous jewellers in Jaipur, showcases a blend of timeless techniques and modern designs, making it a fascinating subject for exploration. 

Traditional Techniques of Jadau, Diamond, and Polki Jewellery

Jadau, Diamond, and Polki are three pillars of traditional Indian jewellery, each with its unique charm and intricacy. Jadau is a technique that originated in the Mughal era, known for its ability to encapsulate the regal essence of India’s royal past. It involves embedding precious and semi-precious stones into a soft gold base, resulting in pieces that are not only magnificent but also tell tales of historical craftsmanship. Famous jewellers in Jaipur have mastered this art, ensuring that every piece resonates with the vibrancy and heritage of Rajasthani culture.

Diamond jewellery, on the other hand, represents timeless elegance. The famous jewellers in Jaipur have a knack for crafting diamonds in a way that maximizes their brilliance and fire. They often combine traditional diamond cutting and polishing techniques with contemporary designs, producing pieces that appeal to modern sensibilities while retaining their timeless charm.

Polki jewellery is another traditional technique that uses uncut diamonds to create pieces that are both rustic and luxurious. The famous jewellers in Jaipur are experts at incorporating Polki diamonds into various settings, creating jewellery that shines with a unique, understated elegance. The allure of Polki lies in its natural, unrefined beauty, which famous jewellers in Jaipur highlight through their exquisite craftsmanship.

The Modern Touch

Incorporating contemporary designs without losing the traditional essence is a hallmark of the famous jewellers in Jaipur. These artisans seamlessly blend modern aesthetics with age-old techniques, producing jewellery that is both innovative and deeply rooted in tradition. By doing so, they cater to the tastes of a global clientele who seek pieces that reflect both the past and the present. The modern touch includes minimalist designs, geometric patterns, and the use of unconventional materials, all while maintaining the soul of traditional Rajasthani jewellery.

The Meticulous Process of Jewellery Making

The process of jewellery making in Jaipur is as meticulous as it is fascinating, beginning with the conceptualization of the design. Artisans and designers work closely to envision pieces that are both beautiful and meaningful. Following the design phase, the making of the jewellery involves a series of steps, including the selection of materials, cutting and setting of stones, and the final polishing. Famous jewellers in Jaipur are known for their attention to detail, ensuring that each piece is crafted to perfection.

Shopping Guide: Navigating Jaipur’s Jewellery Markets

For first-time buyers, navigating Jaipur’s jewellery markets can be an overwhelming experience. The markets are bustling with a plethora of options, from street vendors to high-end showrooms. To make the most of your shopping experience, it is advisable to do some research on the famous jewellers in Jaipur. Knowing where to shop can save time and ensure that you are buying authentic and high-quality jewellery.

Tips for First-Time Buyers in Jaipur


Before making any purchase, research the famous jewellers in Jaipur. Look for reviews and recommendations to find reputable sellers.

Know Your Budget: 

Jaipur offers jewellery at a wide range of prices. Knowing your budget will help you narrow down your options.

Understand the Basics: 

Familiarize yourself with the basics of Jadau, Diamond, and Polki jewellery. This knowledge will help you make informed decisions.

Ask for Certifications: 

Always ask for certifications, especially when buying diamonds and precious stones, to ensure authenticity.

How to Identify Authentic Jaipur Jewellery

Identifying authentic Jaipur jewellery involves looking for hallmark signs of quality and craftsmanship. Authentic pieces are usually accompanied by certifications of authenticity, especially for precious stones and metals. Additionally, the craftsmanship of authentic Jaipur jewellery is unparalleled, with attention to detail and a distinct style that reflects the city’s rich jewellery-making tradition.


The enchanting world of Jaipur’s jewellers is a testament to the city’s rich heritage and the skill of its artisans. From the traditional techniques of Jadau, Diamond, and Polki jewellery to the incorporation of contemporary designs, Jaipur’s jewellery scene is vibrant and diverse. For first-time buyers, navigating this world can be a rewarding experience, offering a glimpse into the meticulous process of jewellery making and the opportunity to own a piece of Rajasthani culture.